National Grocers Association

Our Approach

The highly competitive grocery industry has changed dramatically over the past decade, and thanks to a comprehensive redesign from sshape, the National Grocer’s Association (NGA) is keeping pace. The NGA wanted to update its look and encourage collaboration by opening and brightening dated offices in DC’s Penn Quarter. sshape envisioned a modern take on the open office that lets light flow and offers staff flexibility and variety in choosing where and how to work. The 5,700 RSF space draws inspiration from traditional grocery store layouts, incorporating millwork shelving that showcases members’ products and works with wood veneer finishes on the ceiling and doors to unify the space from front to rear. sshape incorporated NGA’s blue brand hue into the exposed ceiling design to reference the association’s visual identity and tailored the design to provide stronger brand representation for the affiliated associations, manufacturers, and service suppliers that share and advance NGA’s mission.