U.S. Travel Association

Our Approach

sshape’s design of the U.S. Travel Association’s 20,000-penthouse Washington, DC office seamlessly integrates work and leisure, creating an energetic and luxurious environment for staff and guests. Inspired by travel destinations across the U.S., the office design blends storytelling, history, and modern technology. Strategic "destination zones" highlight the country’s diverse landscapes, while a central hub, reminiscent of a high-end airport lounge, acts as a reception area, eatery, social collision point, conference center, and alternate workspace. The variety of diverse spatial types and work zones, including focus areas and hospitality-inspired open spaces, reflects the client's desire for connectivity and flexible work modes. Layered branding, curated artwork, abundant biophilia, and expansive windows reinforce the travel and hospitality theme and maximize natural light, enhancing the overall spatial experience.